How Revenue Xcel Skyrocketed SEO for DoublePizza.ca: A 3-Month Case Study

At Revenue Xcel, we’re passionate about driving online success through expert SEO services and digital marketing services. Recently, we completed a 3-month SEO project for SweetCrustBakery.com, a local bakery aiming to boost its online visibility. The results were remarkable, and we’re excited to share the strategies that fueled this growth.

Performance Highlights (Compared to Previous 3 Months)

Total Clicks: Surged from 3.2K to 12.5K

Total Impressions: Soared from 60.1K to 215K

Average CTR: Rose from 5.3% to 5.8%

Average Position: Improved from 18.2 to 15.9

(Source: Google Search Console Data)

What We Did

Our team at Revenue Xcel implemented a comprehensive SEO strategy tailored to SweetCrustBakery.com’s goals of attracting more local customers and boosting online orders.

Keyword Research

We conducted in-depth keyword research to identify high-intent terms like “fresh bakery near me” and “custom cakes online,” aligning with the bakery’s offerings and local market.

Content Optimization

Rewrote key pages, such as product descriptions for cakes and pastries, with a focus on SEO services.

Integrated targeted keywords across the homepage and service pages to enhance relevance.

Meta Titles & Descriptions

Crafted compelling meta titles and descriptions to boost click-through rates.

Ensured all pages followed SEO best practices for structure and keyword placement.

Image SEO

Added descriptive ALT text to product images, like “chocolate cake order online.”

Optimized images for faster loading, improving user experience and site rankings.

Site Performance Improvements

Enhanced WordPress web development services by optimizing site speed and mobile responsiveness.

Improved Core Web Vitals scores, ensuring a seamless browsing experience for customers.

New Blog Section

Launched a blog section with posts like “Top 5 Dessert Trends for 2025” to drive organic traffic and establish topical authority in the bakery niche.

Backlinking Strategy

Business Listings: Submitted SweetCrustBakery.com to 25+ high-quality directories.

Guest Posts: Published 10 guest posts on food and lifestyle blogs.

Blog Submissions: Shared blog content on reputable platforms.

Social Bookmarking: Promoted content across high-authority social platforms to build backlinks.